Saturday, November 22, 2008
A Little Bit Goes a Long Way
The tease is that which makes your mouth water, your heart beat fast, or your thoughts fixate on its arrival. Whatever makes you want more of is probably your demise. It manifest itself in different and unique apparitions. A T.V. show promo, a movie trailer, a sample at See's Candies, or the smile or wink of the cute barista. They are all designed to hook you in, get you to second think your diet, or make you reschedule your prior commitments. However, we are all incredibly evolved individuals that can nip it in the bud. We are well-crafted masters of our own desires. No marketing executive has us in a box. Sure enough, when you least suspect it...it stares you right in the eyes, breathes down your neck, and touches your Achilles' heel. All the rational arguments you silently reviewed in your mind before passing Krispy Kreme's go flying out the window. You think why do I wait anxiously for the next episode, why do I circle the premiere on the calendar, why do I go out of my way to buy coffee here. It is something within us that likes the Christmas Morning wonderment. We fantasize of its extraordinary, firecracker-in-the-sky, out-of-this-world gratification. We hope it is everything it promises to be. The tease speaks volumes to each of us on a personal level. What I see, you pass by...what draws me in, you consider pedestrian...what stirs raw emotion, you find hard to even recall. It is what makes us put together our Christmas list. It makes us go out on Saturday night. It makes us enjoy empty calories. It helps us remember that the serious adult has the angst and foolishness of an adolescent. The impulsiveness and immaturity, we thought had been cast aside is just tucked away. The tease draws out the childish excitement that adulthood does a wonderful job of smothering...frankly, I need a good tease once in awhile.
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